Here at Delacon we believe that there are a number of critical factors involved in the selection of an effective call tracking solution. Here are five questions that a business or agency should consider when evaluating a call tracking solution.
- Do you place data accuracy above all else?
This might sound obvious but we would urge you to clarify that the captured data is within the statistical margin error. It’s a pointless exercise to track calls only to discover that the data isn’t accurate – especially when you’ve begun optimising your campaigns based on inaccurate data. Find out how your call tracking solution delivers an impeccable degree of accuracy.
- What value do you place on data security?
Where is the data is stored ? Is it in a tier one data centre that uses state-of-the-art protection and has in place sophisticated redundancy mechanisms?
- Do you handle the call from beginning to end?
How is the telecommunications network and application hosting managed? How much of the network is within the call tracking solution? Are the calls being managed over a Tier 1 network with back-to-back service agreements for quality assurance? Is the call and data capture managed within one system or are there outside applications being used for critical functions? The safest method to ensure accuracy of data and up time for the numbers is for the call tracking provider to be responsible for the data and the call from end-to-end.
- What is your phone number quarantine policy?
In an ideal world all call tracking numbers would never have been used previously. But numbers do get recycled – so it’s important to understand what the call tracking provider does to ensure that as a business, you won’t receive calls from people who think they’re calling another business that was responsible for that number previously Look At This.
- Will I be able to see the data in software that I’m using already?
Call data is only useful if you can analyse the information in platforms that you’re familiar with. The latest in call tracking solutions will have a list of impressive integrations and the ability to do custom integrations using their in-house technical team.