Enhance your Call Tracking Insights with Delacon’s AdType Data

Delacon’s call tracking software now includes AdType data, which allows you to see which of your advertising campaigns are generating the most calls. This is a valuable addition to your call tracking insights, as it can help you optimise your marketing campaigns and improve your results.

To view the AdType data for a call, simply go to the “Call Log” page under the “Reporting” tab in the Delacon portal and select the call you want to view. The AdType data will be displayed under the “Online Details” section.

The AdType data can be used to segment your call data in a number of ways, including:

• View the number of calls generated by each ad type: This can help you identify which ad types are most effective at driving calls.
• View the conversion rate for each ad type: This can help you identify which ad types are most effective at converting callers into customers.
• Identify the ad types that are generating the most high-quality leads: You can use this information to focus your marketing efforts on the ad types most likely to generate results.
• Use the AdType data to optimize your advertising campaigns: For example, you could increase your budget for the ad types generating the most calls and conversions.
• Send different emails to leads who have called you from a search ad versus a display ad: This can help you tailor your messaging to the specific needs of each lead group.

Overall, the AdType data is a valuable addition to Delacon’s call tracking software. It can help you better understand which of your advertising campaigns is driving the most calls and use this information to improve your marketing results.