Single Source vs Session Tracking: Which Call Tracking Type Suits Your Business?
Delacon offers a variety of call tracking solutions to meet the needs of businesses of all sizes.
One of the key decisions that businesses face when choosing a call tracking solution is whether to use single source tracking or session tracking.
Single Source Tracking
Single source tracking assigns a unique number to each source, such as a paid search campaign, a landing page, or a direct mail campaign. When a user clicks on a link or ad that contains a single source tracking number, they are assigned this unique number. If the user calls the business, the single source tracking number will be used to identify the source of the call.
Single source call tracking is the most straightforward and affordable type of call tracking. It is easy to set up and manage, but it has some drawbacks.
Single source tracking can only identify the source of the call. It cannot track other important details, such as the keywords used in a paid search campaign, the landing page the user visited, or the page they called from.
Second, single source tracking cannot accurately track the campaign if the user clicks on multiple links or ads before calling the business. In this case, the single source tracking number will only identify the last source that the user clicked on.
Session Tracking
Session tracking uses a dynamic pool of numbers to track calls. When a user visits a website, they are assigned a unique session ID. This session ID is used to track all of the user’s activity on the website, including the pages they visit, the links they click on, and the forms they fill out.
If the user calls the business, the session ID will be used to identify the source of the call, as well as other important information such as the keywords used in a paid search campaign, the landing page the user visited, and the page they called from.
Session tracking is more accurate and informative than single source tracking. However, it is also more complex to implement and manage.
Benefits of Session Tracking
Session tracking offers a number of benefits over single source tracking, including:
More accurate tracking: Session tracking can accurately track the source of the call, even if the user clicks on multiple links or ads before calling the business.
More informative data: Session tracking can track a variety of important data about the user’s journey, such as the keywords used in a paid search campaign, the landing page the user visited, and the page they called from.
Better insights: The additional data collected by session tracking can provide businesses with valuable insights into their marketing campaigns. For example, businesses can use this data to identify the keywords that are driving the most calls, the landing pages that are converting the best, and the pages that are leading to the most abandoned calls.
How Delacon Can Help
Delacon offers a variety of call tracking solutions to meet the needs of businesses of all sizes. We can help you choose the right call tracking solution for your business, and we can help you implement and manage it.
Session tracking is a more accurate and informative type of call tracking than single source tracking. It is ideal for businesses that want to get the most out of their call tracking data and that want to gain valuable insights into their marketing campaigns.
If you are interested in learning more about Delacon’s call tracking solution, please contact us today. We would be happy to answer any of your questions and to help you choose the right solution for your business.
