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Data collected from Call Tracking can make marketing and sales optimisation strategies even more effective to drive greater ROI. We all know the benefits of marketing optimisation and sales optimisation. But have you ever considered how Call Tracking could work…

Delacon is excited to introduce the latest version of our Acquisio integration, that now makes optimizing and supercharging your PPC campaigns easier than ever. Delacon’s original integration with Acquisio involved a one-to-one mapping between a CID and an Acquisio account,…

First of all, what is Call Analytics? Call Analytics is the collection, measurement and analysis of phone call data that can be used to optimize marketing campaigns as well as internal operations and sales processes. It is a handy inter-departmental…

Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s biggest enterprises are spending millions, on bidding for branded keywords to…

Speaking with your customers is the most important element of customer service- it adds the human element to all your transactions and plays an integral part in developing and building long-standing relationships. Speech Analytics looks to strengthen this process by…

Delacon is excited to announce that our Google AdWords call extensions can now be automatically assigned. We have implemented a simple, two-step process which allows for quick and easy setup of automatic AdWords call extensions for existing customers and a…

Speech Analytics has many different applications and benefits, including assisting with service or support related calls. While sales calls may be a focus for most businesses, having an optimised service or support function can go a long way to ensuring…

Did you know that if your website displays a phone number as an image you can now use Delacon’s call tracking? Previously, if your website displayed a phone number as an image (rather than as text), the only way you…