Delacon’s advanced call tracking solution can capture call data from all advertising sources including online digital campaigns and offline placements on broadcast and print media. Regardless of the structure of your campaign, our call tracking solution will be able to accurately capture call data associated with that source.
By using the data, you’ll be able to more accurately optimise sources that are delivering calls to your business.
Here’s our guide on the implementation required to track each source and options for the reporting and analysis of the data.
| Source | Implementation | Reporting |
|---|---|---|
| Direct | Standard Delacon javascript code with dynamic numbers |
|
| Organic (Google, Bing and Yahoo) | Standard Delacon javascript code with dynamic numbers |
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| Google Paid | Standard Delacon javascript code with dynamic numbers |
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| Bing and Yahoo Paid | Standard Delacon javascript code with dynamic numbers |
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| Display Direct | Dedicated CID with single call tracking number to capture call volumes |
|
| Display Source | Standard Delacon javascript code with dynamic numbers and UTM code added to link |
|
| eDM Direct | Dedicated CID with single call tracking number to capture call volumes |
|
| eDM Source | Standard Delacon javascript code with dynamic numbers and UTM code added to link |
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| Affiliate Website Direct | Dedicated CID with single call tracking number to capture call volumes |
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| Affiliate Website Source | Standard Delacon javascript code with dynamic numbers and UTM code added to link |
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| Social (Facebook, Linkedin, Google+ etc) Direct | Dedicated CID with single call tracking number to capture call volumes |
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| Social (Facebook, Linkedin, Google+ etc) Source | Standard Delacon javascript code with dynamic numbers and UTM code added to link |
|
| Broadcast (Television and Radio) | Dedicated CID with single call tracking number to capture call volumes |
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| Print (Newspaper and Magazine) | Dedicated CID with single call tracking number to capture call volumes |
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