With a simple addition to the standard Delacon call tracking javascript code, as a marketer you could identify either the website page the prospect telephoned from or the complete journey around your website that the caller took before they made…
Does your business face the challenge of accurately identifying how many times a prospect contacts your sales team before they become a customer? If you’re using a CRM such as Salesforce, it’s relatively easy for emails to be automatically logged…
When used with appropriate database segmentation, eDMs can be a highly effective method to engage prospects, keep customers inspired and to generate immediate sales. The gauge of email success comes down to your business objectives – but if you include…
While the concepts around the measurement and optimisation of campaigns with the inclusion of all available conversion data will always be a fundamental element of call tracking, there are other key stakeholders, aside from marketing teams, that may find the…
Depending on your unique business requirements and objectives, the use of an attribution model can be an effective way to ensure that multiple keywords and different sources are taken into consideration when the prospect is ready to contact your organisation…
As a marketer, you may use your imagination to develop interesting and unusual campaigns that deliver cut through for your company or your client’s organisation. The traditional advertising methods may no longer be enough to ensure campaign success. Regardless of how you…
An over-arching principle reason to engage the services of a call tracking provider such as Delacon is the ability to capture in your reporting tool, conversions from both online submission forms and calls. If you're using Google Analytics, the analysis…
Using Delacon's call tracking integration with Google Analytics, you can populate a Google Analytics Dashboard with real time call data. In essence you can see the data associated to your marketing campaigns as the calls are happening. By configuring a dedicated Google…
As the proliferation of smart phones continues to dominate our lives, it’s important to ensure that the telephone call-to-action number functionality is optimised to make conversion as easy as possible for prospects to your business. The inclusion of call tracking…
Given that one of the largest business enterprises in the world today is about to embark on its yearly mission, here at Delacon we thought it’d be interesting to hypothesize around how Father Christmas would most benefit from utilising a call…
