Delacon recommends that some businesses may want to disable call reporting in their Google Ads to ensure desired call flow is not impacted, taking away from optimal customer experience. This applies for businesses combining Call Extensions with automated geo-routing of calls, both…
We’ve got a great new feature that we’ve just released, and we wanted you to know all about it. A customisable HTML email template can now be generated for every call, providing you with a recording of the call as…
Defining the source/medium fields in the Delacon Portal will enable more meaningful reporting in Google Analytics by capturing all offline call data. Fields which were previously undefined (all non website calls were categorised as “direct”) can now be configured to…
Delacon’s New User Management is an important tool for our clients, as it provides a simple process to enable instant creation of new additional users without any external assistance from Delacon support. This is especially big news for agencies- as…
Consolidated Customer Billing Consolidated Customer Billing will help you access your billing data faster than ever. This is especially useful for agencies and directories who may want to re-bill their clients upon receiving their Delacon billing. You are now able…
We've had several clients asking us to describe the notable differences between Delacon's call tracking and call extension services to those of our competitors. While both are still fairly new products for the majority of our competitors both locally and…
Data collected from Call Tracking can make marketing and sales optimisation strategies even more effective to drive greater ROI. We all know the benefits of marketing optimisation and sales optimisation. But have you ever considered how Call Tracking could work…
Delacon is excited to introduce the latest version of our Acquisio integration, that now makes optimizing and supercharging your PPC campaigns easier than ever. Delacon’s original integration with Acquisio involved a one-to-one mapping between a CID and an Acquisio account,…
First of all, what is Call Analytics? Call Analytics is the collection, measurement and analysis of phone call data that can be used to optimize marketing campaigns as well as internal operations and sales processes. It is a handy inter-departmental…
Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s biggest enterprises are spending millions, on bidding for branded keywords to…
