Delacon’s call tracking solution is integrated with Google Analytics (both Classic and Universal), so that you can analyse your call data together with your web traffic in your analytics accounts. Principally you’ll be able to view and compare data relating to both online web enquiries and phone leads at the same time within one platform.
The process hinges around the concept of a call as a conversion. By considering a call as a goal, you’ll be able to identify every time a customer calls you from your website.
The following screenshots and videos demonstrate the types of call insights you can gain by sending call tracking data to Google Analytics.